MAKING A MOVE

By now, I would hope that you have read on our website or on Facebook – dragracingedge.com - the story titledA Big Change. It sort of glosses over the change in discontinuing the print edition of Drag Racing Edge for the time being. With the January issue being mailed to subscribers this week, we felt it was time to tell the story, despite us continuing to look for a new marketing partner, along with servicing our subscribers.

First and foremost, we can’t thank Lucas Oil Products enough for the support and funding they have provided over the past five years. They have been an absolutely great partner, always in support of what we have done. But times change, and maybe in this case a change in business models, but they have now chosen to not be in the publishing business. We’re still continuing to expand our website with more of the stories destined for print to be included on our online model. I hope you’ll continue to support us.

I have always believed in the power of print. Yes, I guess I should be part of the older generation; and probably am; but seeing your name online just doesn’t seem to hold the aura of seeing it in print. An online story is fine, but with today’s 24/7 news cycle, that story headline doesn’t last long. It will in print.

Now I know most of our younger generation get their information online. Pretty admirable and it speaks to the power of the internet. But how impressive is it to open up a magazine to show your father-mother-family-friends your name or car in print? There’s very little substitute for that. And while I’m on that subject, I still believe a lot of racers and fans would love to sit in their “library” (I think you get the idea) and read something. Granted you can bring your laptop, phone, tablet, whatever into the “library,” but admit it, it’s just not the same.

I had a managing editor years ago who felt it unnecessary and a waste of print space to publish a scorecard which listed the names of the winners and runner-ups of a certain race. Granted, he wasn’t actually a racer, but I had to explain to him the importance of seeing one’s name in print. He immediately got it, agreed and we continued the practice.

I wrote in a Blog a couple of weeks ago how people don’t seem to be reading as much as they used to. Maybe blame it on the glut of information we are now bombarded with daily, but I can’t stress strongly enough what can be learned by reading; and yes, that also means reading things online. The problem online comes into play when you look for one thing, seven other things pop up and you seemingly forget what you went online for to begin with. That doesn’t seem to happen with a magazine.

So much for my defense of print. I rest my case. I have nothing else.

I do hope you’ll continue to follow along with Drag Racing Edge online and I can’t thank you enough for the support you have given us over the last five years. We’re not done just yet.