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BROWNSBURG, Ind. (June 7, 2017) - When Don Schumacher Racing's points-leading Dodge Demon/Pennzoil Top Fuel dragster hits the starting line Friday with driver Leah Pritchett under the canopy for the NHRA Summernationals, it will mark the second event when the epitome of DSR marketing partners' collaborations come to fruition - again.
Pennzoil and DSR created in a unique way to salute the upcoming release of the 2018 Dodge Challenger SRT Demon, the fastest and quickest production car to ever hit a dragstrip.
Pennzoil, which is in every Dodge vehicle when they leave the factory, has been the "Official Oil Technology" for DSR since March 2015 and has helped to produce three NHRA Mello Yello Drag Racing Series world championships and 58 event titles.
"We have been excited since DSR made the switch to Pennzoil a little more than a year ago, and Pennzoil has lived up to their promises and have even gone beyond," said DSR owner Don Schumacher, whose teams have won 16 NHRA world championships and 307 event titles since 1998.
It is only appropriate the quickest/fastest production car will be showcased again this weekend on the world's quickest racecar - Pritchett drove to a record world elapsed time of 3.658 seconds in February near Phoenix. Las weekend, shepiloted the Demon dragster to the No. 1 qualifying position with a track record time of 3.673 and a semifinals finish at Epping, N.H., to maintain her championship points lead.
"The idea for the two-race kickoff to salute the Demon with DSR and Leah makes perfect sense for us," said Mark Henry, Shell Lubricants Brand and Communications Manager. "It was a smart way to expand our business-to-business relationships, especially against the backdrop of DSR's annual Partner Summit with more than 60 of DSR's marketing partners attending."
The May 12 event was at DSR headquarters near Indianapolis.
"Pennzoil has been a tremendous asset to DSR since they joined our teams," Schumacher said. "Beyond what Pennzoil's great technology has done to improve our performance, they have powered us in marketing with programs like this one with Dodge."
DSR art director Aaron Holland worked with Pennzoil and Dodge to create the eye-popping design seen on the dragster, Pritchett's driving suit, helmet and crew shirts.
"Fans love it, we love it. It's bringing out our inner Demon so to speak," Pritchett said. "Aaron is a true artist and he gives all of the DSR team's the best-looking racecars out here on the Mello Yello circuit.
"We wouldn't be able to be able have the Dodge Demon out here were it not for Pennzoil, so this whole project has been about teamwork.
"I am above and beyond grateful and blessed to be able to be in this car. Don Schumacher had the vision for it and has been able to put the right people in the right places."
Nothing would be more special to DSR and Pritchett than to have the 330-mph Mopar HEMI®-powered Demon Powered by Pennzoil dragster in the winner's circle this Sunday at the NHRA Summernationals at Old Bridge Township Raceway Park at Englishtown, N.J.
DSR TOP FUEL DRAGSTERS
LEAH PRITCHETT, Dodge Demon/Pennzoil/Mopar Top Fuel dragster - 3X winner in 2017
Best Time, Speed: 3.658 sec.-world record (2017, Phoenix); 330.23 mph (2017, Topeka)
Last event (June 2-4, Epping, NH): Qualified No.
A year ago at Englishtown: Qualified No. 12, lost in first round to Doug Kalitta
Career at Englishtown: Wins 0, Runner-ups 0, Poles 0
2017 NHRA MELLO YELLO DRAG RACING SERIES TOP FUEL STANDINGS
(Official after Epping, N.H.; 9th of 24 events; wins in parenthesis; DSR drivers in CAPS)
1. LEAH PRITCHETT (3) 809 -----
2. ANTRON BROWN (2) 775 -34
3. Steve Torrence (2) 746 -63
4. TONY SCHUMACHER (1) 712 -97
5. Doug Kalitta 571 -238
6. Brittany Force (1) 528 281
7. Clay Millican 466 -343
8. Troy Coughlin Jr. 379 -430
9. Terry McMillen 369 -440
10. Scott Palmer 328 -481
2018 DODGE CHALLENGER SRT DEMON
The new Dodge Challenger SRT Demon will start arriving at Dodge//SRT dealerships this fall at a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination). Challenger SRT Demon owners who want to unleash its full potential at the drag strip - and its full 840 horsepower and 770 lb.-ft. of torque - can do so by purchasing an exclusive Demon crate for $1(MSRP). The crate and all the performance parts it holds is valued $6,140 and is personalized with the buyer's name, VIN and serial number.
DODGE AND NHRA DRAG RACING
Earlier this year, Dodge extended its agreement as the title rights sponsor of the NHRA Mello Yello Drag Racing Series event at Maple Grove Raceway in Reading, Pa., for the 2017 season.
The 33rd annual Dodge NHRA Nationals will be held Sept. 21-24 and serves as the second race in the six-race NHRA Mello Yello Countdown to the Championship. The event will be a key stop for racers who are battling for a world championship at the conclusion of the season.
Dodge's commitment to the sport of NHRA Drag Racing continues to be solidified as those who compete with Dodge vehicles in the Super Stock and Stock classes in the Lucas Oil Drag Racing Series will be eligible for additional bonus money during the course of the year. Newly introduced for 2017, the Dodge Top Finisher honor awards $500 each to the Stock and Super Stock drivers in a Dodge or Plymouth vehicle who advance the farthest during eliminations at each of the 24 NHRA National events.
ABOUT DODGE AND SRT BRANDS
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Challenger GT, Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.
New for 2018, Dodge introduces the new 840-horsepower Dodge Challenger SRT Demon - the fastest quarter-mile car in the world and most powerful muscle car ever, as well as the 2018 Dodge Durango SRT - America's fastest, most powerful and most capable three-row SUV.
ABOUT SHELL LUBRICANTS
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12 percent of global lubricants volume.* The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications.
The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®. http://www.shell.com
*Kline & Company, "Global Lubricants Industry November 2016: Market Analysis and Assessment.
ABOUT DON SCHUMACHER RACING
Don Schumacher Racing, headquartered near Indianapolis in Brownsburg, Ind., includes seven professional NHRA teams in the NHRA Mello Yello Drag Racing Series.
In Top Fuel, the U.S. Army dragster driven by eight-time NHRA Top Fuel world champion Tony Schumacher, the three-time and reigning world champion Matco Tools dragster driven by Antron Brown and Leah Pritchett in the Dodge Demon dragster.
In Funny Car, two-time world champion Matt Hagan in the Mopar Express Lane 2017 Dodge Charger R/T, 2016 world champion Ron Capps and the NAPA AUTO PARTS Dodge, 2012 NHRA world champion Jack Beckman in Terry Chandler's Infinite Hero Foundation Dodge and Chandler's Make-A-Wish Dodge with Tommy Johnson Jr.
DSR has won 307 NHRA national event titles and 16 world championships.
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