Old World Industries, LLC, the manufacturer of BlueDEF®, America’s #1 DEF brand, has announced the launch of BlueDEF PLATINUM™ with a breakthrough innovation in diesel exhaust fluid. Since the inception of SCR, there have been issues with deposit build-up especially with low quality DEF, which can lead to back pressure, resulting in increased fuel consumption, as well as reduced engine power. Since these deposits cannot be removed and can lead to costly repairs, the industry has been looking for a breakthrough for the past several years until now. BlueDEF PLATINUM™ is a mixture of high purity synthetic urea, deionized water and a proprietary formulation featuring its new ADVANCED SYSTEM SHIELD™ TECHNOLOGY. For more info, contact Old World Industries, 800.323.5440, www.owi.com.