Continuing to expand his marketing program with healthy and on-trend brands, Justin Ashley Racing announced today an associate sponsorship with California-based snack company, The Daily Crave. Beginning at the 52nd annual NHRA Gatornationals Ashley’s Shocker Top Fuel dragster will also feature The Daily Crave branding from a variety of their products. The new marketing partner adds to Ashley’s growing list of sponsors as the second year driver makes a run at his first NHRA Top Fuel championship.
“Hooking up with The Daily Crave is a perfect partnership for me. When I am at a race and there are so many things going on from sponsor meetings, media interviews, interacting with the fans and of course, hitting the track in my Auto Shocker Top Fuel dragster I need a healthy snack option,” said Ashley, the 2020 NHRA Rookie of the Year. “They have so many delicious varieties it is easy to just grab a bag and get a quick snack that is a healthy alternative to junk food.”
This sponsorship is another example of Justin Ashley Racing’s creative marketing strategy which has a number of available product categories. Ashley was instrumental in connecting The Daily Crave with current partner Menards, who will begin carrying various products throughout their 350 locations. Ashley will promote The Daily Crave products at events and on his popular social media channels with additional marketing opportunities in development as the NHRA season unfolds.
“We are excited to be working with Justin and his team,” said Gary Schneider, The Daily Crave Director of Sales Eastern Region. “We have never done anything like this so we are excited to introduce our healthy and tasty snacks to the fans of the NHRA. Getting our products into Menards was a big part of this sponsorship and we are looking forward to working with Justin to introduce NHRA fans to our delicious and healthy snacks.”
The Daily Crave launched in 2012 and has steadily been broadening their better-for-you snack options. Currently they offer Veggie Chips and Veggie Sticks, Lentil and Quinoa chips through their Ancient Series snack line and recently they launched their Beyond Series product line that includes plant-based, gluten-free churro cookies and grain-free, vegan puff snacks. Through their sponsorship with Justin Ashley Racing, The Daily Crave will be promoting all their brands with on-track activation and social media promotions.