San Antonio, Texas USA (December 10, 2018) VP Racing Fuels, recognized around the world for performance fuels and chemicals, was awarded the coveted PRI Global Media Award for its new STAY FROSTY™ Race Ready Coolant.
Motorsports journalists from the United Kingdom and Canada, tasked with identifying and discovering what new products are likely to succeed in their home countries, selected STAY FROSTY.
“The journalists that make up the PRI Global panel are highly respected,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Their opinions really matter because they know their markets. With the help of this endorsement there’s an even stronger probability STAY FROSTY will do well in North America and overseas. With the extensive distribution network we have in place it will be very easy for racers and enthusiasts to keep cool and STAY FROSTY when it counts.”
The PRI Global Media Award is the second prestigious award VP and STAY FROSTY have received for 2019. In November, the Specialty Equipment Manufacturer’s Association panel of international media voted STAY FROSTY one of the best new products at the SEMA Show.
For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com.